Our Mission
Our mission is to learn from the past, act with integrity, and lead with heart. We support our agents, dealerships, customers, and team members through understanding and diligence, helping each one rise higher than before. At Choice, we don’t just work through obstacles — we turn them into steppingstones toward something better.
With over 20 years of experience in the automotive industry, Choice Auto Protection has built a reputation as a trusted and reliable product provider. Our company was founded on the principles of integrity, dedication, and excellence, and those values continue to guide us today. Our goal is to help guide and support small to mid-size independent dealers with our direct to Dealer pricing model. It shouldn't be only the mega dealers who receive top notch pricing and support, now the little guy can operate on a level playing field.
The short answer is that it's more difficult for the Dealer to calculate their true cost of each product. We offer training and development completely separate from the cost of our products. If you need training and development beyond our two visits per month, per rooftop you can simply schedule one of our training professionals for $800 per day. That cost includes our travel expenses. We only ask for at least two weeks notice prior to scheduling additional support.
Choice started as an industry leading agency in 2018 and has since decided to become its own TPA to become unique solutions for Dealers across the nation. Our executive team has more than 150 years of Dealership automotive experience and more than a combined 30 years of agency experience, making us uniquely qualified to provide real world solutions for our Dealer partners.
Secure your future with Choice Auto Protection
WHY Statement
CORE VALUE - Adaptable
VISION Statement
At Choice, we believe growth happens through experience — by adapting, showing compassion, and never giving up.
We exist to create opportunity for others — whether it’s an agent finding success, a dealership reaching new goals, or an employee discovering their potential. Every challenge becomes a chance to learn, lift, and move forward together.
VISION Statement
CORE VALUE - Adaptable
VISION Statement
We envision an industry built on trust, not transactions — where integrity and compassion guide every decision, and success is shared across everyone we serve.
At Choice, we’re not just improving the motor vehicle service contract space; we’re reshaping it into a place where people and progress go hand in hand.
CORE VALUE - Adaptable
CORE VALUE - Adaptable
CORE VALUE - Compassionate
We believe in meeting challenges with flexibility and curiosity. Our leadership and teams are always asking, “How can we best support those we serve?” — whether that’s an agent in the field, a dealership on the front line, or a customer seeking peace of mind.
When circumstances change, we evolve. Adaptability allows us to stay responsive, creative, and forward-thinking in everything we do.
CORE VALUE - Compassionate
CORE VALUE - Compassionate
CORE VALUE - Compassionate
We lead with empathy. At Choice, we give others the benefit of the doubt and seek to lift people higher — through opportunities for growth, recognition, and genuine support.
Whether it’s promoting from within, rewarding performance, or simply showing understanding in a tough moment, we strive to help others see their worth and potential.
CORE VALUE - Persistent
CORE VALUE - Compassionate
CORE VALUE - Persistent
We see obstacles not as roadblocks, but as steppingstones. Every challenge teaches us something new, and every setback becomes a reason to push forward with even greater determination.
Persistence is our quiet strength — the belief that steady effort, guided by purpose and heart, always leads to something greater.
